Why B2BAdvantage?
B2BAdvantage is a unique breakthrough solution combining Epsilon Targeting's Abacus Cooperative™ database with Infogroup Targeting Solutions' b2bdatawarehouse. It is designed to offer mailers multichannel transactional data together with unlimited list selections producing the largest most comprehensive universe of its kind. Companies will save money and increase their return on investment by simplifying their marketing process, increasing their performance and leveraging the best data sources and analytics available.

B2BAdvantage is an end to end solution that offers a single source of purchasing power and brokerage expertise that enables marketers to launch simplified, efficient, and higher performing campaigns. It is the only database positioned to deliver transactional modeled data at both the site and contact level extending to 30 million sites. This type of high value data is second to none for precisely targeting the right prospects retaining current customers and activating lapsed buyers.

Our technology is built and managed in-house to provide increased cost savings and peace of mind. You will experience faster fulfillment times and the most up-to-date, accurate data available anywhere. Many other business-to-business co-op's rely on third parties and outsourcing to fill orders which can lead to inflated costs. However, B2BAdvantage is able to keep pricing at a minimum while delivering a solution that is fresh, clean and 100% ready to execute.

Multichannel Marketing Made Easier with B2BAdvantage
When you choose to leverage the power of the B2BAdvantage, you are truly tapping into a network of over 30 million sites, 120 million contacts, 32 million multi-buyers, 20 million email addresses and 70 million phone records combined with 4.8 billion transactions that span 90% of all businesses.

Smart marketers know that using a variety of channels is a proven method for increasing response. Reinforcing your message, many times in multiple channels:
  • Increases response
  • Builds brand recognition
  • Drives penetration
Years ago, only the most sophisticated marketers could coordinate a synchronized, multichannel campaign—it was difficult to execute and difficult to track performance vs. a solo-channel effort. But the B2BAdvantage allows you to not only select from a large responsive multichannel universe but provides advanced analytics and reporting so that you can target precisely and engage with your most responsive prospects.